Sales
Quotes, samples, figures and the order book.
Oracle
The whole machine in one picture — where demand comes from and where the money ends up.
Quotes
Price a job, send the document, and the register of what is out there.
Samples
Who has a bottle on their desk, and who is overdue a call about it.
Figures
Sold by month and by financial year, and what the order book says is coming.
Margin
What a bottle is actually going out at, against list.
Order book
Repeat customers, when each is due, and who to ask now.
Stop-ins
The drop-in run — who is worth calling on while you are out.